CYCLING IS THE NEW GOLF
Those Adidas trainer wheels might not be a joke. Adidas - and Nike - are abandoning their golf club businesses. Why? Well in the US , the number of golf players has declined from 30 million in 2005 to roughly 24 million in 2015 and that has provided a problem as the nation accounts for half of all players and courses in the world.
"At best, the US golf market is static, while at the same time we have seen traditional golf markets across North America and Europe being hit by the rise of cycling," says Prof Chadwick, professor of sports enterprise at the University of Salford.
Oh, dear - this could also hit the number of golf clubs in Surrey and Kent we can stop for tea and cake ...
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